Must My Wannabe Content Creator Friend Stop Using People for Content?

One Side: One Friend's Perspective

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it’s like a sudden shock.

A close companion of a decade, she, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our friendship.

She is an extrovert, she feels the need to record everything all the time. When we eat out, she says, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when other people see her posing or filming – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She creates video blogs about living in our city, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion she films me while dining, or just accompanying her. Later, I appear on her Instagram later, and it comes like a surprise: I might be no makeup on, making a strange expression or photographed mid-bite. It’s uncomfortable.

Marielle also expects me to film her at inconvenient times. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has turned into me serving as her free crew. She could easily hire someone if she wanted professional shots. When I brought up my unease about the situation, she brushed it off. I've been invited to a couple of industry functions, which was nice, but that doesn't compensate for all the energy I invest helping her make content.

I’m grateful that Marielle has helped me with my design career, but I resist our connection to become merely a tally of favours. I don't believe she’s fake or inauthentic, but at times I feel that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and film me smiling with someone. It’s so silly. I need her to recognize that our 10-year friendship still has boundaries. I love being with her, but I also want to experience it without being filmed, edited, or posted for an audience. I’m not a accessory for her Instagram.

The Defence: Marielle

I want Beth to see that the content we produce together can get us an opportunity.

I am passionate about shooting content. It's more than a hobby; it's integral to who I am. Creating videos and documenting experiences online enables me to express myself and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your passions. I look up to people on social platforms who pull off that aesthetic of informal, self-made film-making.

Content creation is my version of living actively: observing the details, sharing them with an audience that appreciates the art behind it. It's never my aim to make my friend uneasy. Taking her to professional gatherings was my way of offering access, giving her a chance to witness exclusive moments that could help her career in design too. That’s not blackmail, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I desire her to see what the work we create together can achieve: an opening. I know not everyone likes being filmed, but often unplanned moments is what makes material genuine. Being recorded occasionally is part and parcel of being my friend. I would delete anything she requested, but she has never asked yet.

I don’t expect anybody to be my personal filmmaker, but friends help each other in minor capacities. My assumption was filming a clip here or there would be enjoyable for her. Creativity flourishes in collaboration, and having Beth around makes projects lively and pleasurable. I never force her to participate in anything, and I would never intentionally humiliate her. But creating content jointly occasionally is part of how I record our shared experiences.

I value our friendship deeply and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like requesting permission before recording, and avoiding angles that might make her self-conscious.

This is not about control, it’s about expressing my perspective while still respecting hers. Obviously making content is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and her friend when they are out together?

Nothing is more uncomfortable than having a friend film you. I get that it's her passion, but I don’t make friends come to my work. Maybe she can find like-minded creators to create content with. With the dark, looming future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance every time, even if they have helped previously. While she enjoys shooting, that doesn’t mean everyone around her is willing material. She needs to respect Beth’s privacy.
Another reader, 26

Marielle might love making content and displaying her life publicly, but it’s not for everybody. It’s nice she has helped Beth’s career, but she needs to listen to what her friend desires.
Emma, 27

It seems like you care about each other, so hold on to that and make sure it’s the priority in your friendship. Foster some authentic experiences, where true emotions are stored, not online archives. In fact, public figures who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be neither present nor authentic when she’s with Beth – she’s working. Each appears unsure as to where the line is. The solution lies not in trying to change one another, but in each setting defined boundaries around what feels acceptable to them and determining if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: has she been over-exposing their friendship?

Sarah Terrell
Sarah Terrell

A communication strategist with over 15 years of experience in corporate training and public speaking coaching.