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Friday, October 9, 2026
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The musician gives his £25k prize cash award to small live spaces

Sam Fender accepting Mercury Prize in his hometown
The musician was awarded the honor last month in his hometown

The artist has given the full amount of his £25k Mercury Prize prize money to the MVT, which operates to preserve the UK's independent music venues.

The star was given the cheque on mid-October as his third album People Watching was chosen as the best record of the last 12 months.

The musician has opted to donate the funds to the MVT, in acknowledgment of the vital role small stages fulfilled in his initial steps.

"I personally wouldn't be doing my current career if it wasn't for all the shows I performed around the region, and beyond, when I was starting out," remarked Fender. "These locations are legendary, but they are facing challenges."

From early 2023 onward, over 150 of these spaces have permanently closed – approximately 16% of the whole industry in the UK.

Recently, major artists including Pulp, Coldplay, Katy Perry and Sheeran have all backed the Music Venues Trust in its attempts to help venues survive, by applying a minor surcharge to their ticket prices, which goes to help local stages.

He also participated, collecting in excess of £100,000 on his 2024 arena tour to assist 38 small stages across Britain.

These funds assisted locations that were facing potential shutdown due to difficulties caused by water damage, blazes and family tragedies, as well as regulatory hurdles, legal disputes and neighbor objections.

Additional spaces were granted monetary aid in improving infrastructure and technical equipment that directly benefitted musicians and concertgoers.

"The notion that money from concerts in large arenas supports the independent spots, where it kicks off for artists like me, is just common sense," the star has said.

The band Pulp in concert
The group are one of the many acts who contributed their award winnings to non-profits

Fender is far from the only musician to contribute his award winnings to charitable organizations.

When they won the award in the mid-90s for their album their work, frontman Cocker announced that the act would contribute their winnings to the organization the charity.

In 2002, musician she split her bounty between several good causes, including the NSPCC and a Sickle Cell organization.

"Additionally, I donated a £1,000 to my local community centre, to their classes, because I did gymnastics when I was a child and they needed better apparatus," she told outlets.

Two years ago, the band gave their funds to the youth organization that supported their act, as well as other local music groups.

Additionally 1994 winners M People gave their prize to a multiple sclerosis charity after a acquaintance was diagnosed the disease.

"The victory was ample," said vocalist the singer. "The prize was the extra but we didn't require the extra, because we had the honor. So our victory affected the lives of others."

Last week, the Music Venues Trust shared it had protected several grassroots venues in the South East, by placing them under local control.

One venue in Southampton and The Croft in that location were purchased under the community ownership scheme, which is funded by a national body and enthusiasts who purchase "stakes" in the properties.

The writer

Sarah Terrell

A communication strategist with over 15 years of experience in corporate training and public speaking coaching.

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